90 Selling Techniques for a Website and Who Should Build It

Why a website should not be created by a technician (but by a vendor) Building a website hasn’t been about “code” for years. In the beginning, you needed a programmer to write every line of HTML by the sweat of your brow. Then CMS platforms – WordPress, Wix, Shopify – came along and democratized the […]

Better Brands wins international Web Excellence Award for Mira Crewing website

Better Brands has just won the prestigious international Web Excellence Awards, 15th edition! Our project realized for Mira Crewing, a Romanian maritime crewing agency, was awarded in the category Website – Maritime, sub-theme Europe Inland Shipping. This year’s competition was incredibly competitive, with a remarkable 860 entries submitted from 18 countries on five continents. Entries […]

Research Process for Building a Successful Logo

1. Research Objectives Clarifying identity and values. This objective aims to delve deep into the essence and character of the company. A deep understanding of core values and brand identity is essential to creating an authentic and relevant logo. During this process, we will explore questions such as: what are the company’s core values? What […]

Everything you need to know about vectorizing a logo

What is logo vectorization? The complete guide from Better Brands In the world of branding, a well-defined logo is essential for creating a memorable and powerful visual identity. But what do you do when your logo only exists as a raster image, such as a JPG or PNG? That’s where logo vectorization comes in! What […]

10 simple steps for successful storytelling

Is branding like a boring brochure full of technical terms and dry statistics? Or is it more like a gripping adventure, peppered with memorable characters and moving scenes? The answer is clear: branding is a story! Have you ever noticed how a well-told story can keep you hooked, even when you already know the ending? […]