Why a website should not be created by a technician (but by a vendor) Building a website hasn’t been about “code” for years. In the beginning, you needed a programmer to write every line of HTML by the sweat of your brow. Then CMS platforms – WordPress, Wix, Shopify – came along and democratized the […]
Better Brands wins international Web Excellence Award for Mira Crewing website
Better Brands has just won the prestigious international Web Excellence Awards, 15th edition! Our project realized for Mira Crewing, a Romanian maritime crewing agency, was awarded in the category Website – Maritime, sub-theme Europe Inland Shipping. This year’s competition was incredibly competitive, with a remarkable 860 entries submitted from 18 countries on five continents. Entries […]
10 types of logos and interesting examples. Which is the most suitable?
Maybe you’re about to start your own company and you hear the word “logo” all around you. But what does it actually mean? What is a logo? What are the different types of logos? What type of logo should you choose for your business? What are the advantages and disadvantages of each type of logo? […]
Research Process for Building a Successful Logo
1. Research Objectives Clarifying identity and values. This objective aims to delve deep into the essence and character of the company. A deep understanding of core values and brand identity is essential to creating an authentic and relevant logo. During this process, we will explore questions such as: what are the company’s core values? What […]
Everything you need to know about vectorizing a logo
What is logo vectorization? The complete guide from Better Brands In the world of branding, a well-defined logo is essential for creating a memorable and powerful visual identity. But what do you do when your logo only exists as a raster image, such as a JPG or PNG? That’s where logo vectorization comes in! What […]
Marketing Evolution: 6 Trends that will change the Rules of the Game in 2024
Nearly three years after the first lockdowns, we are still discovering major changes in society – and the way consumers respond to marketing strategies is no exception. In 2024, the collective desire to connect hasn’t gone away. Despite initial reluctance, many have embraced the paradigm-shifting opportunities offered by the digital community. As a business owner, […]
10 simple steps for successful storytelling
Is branding like a boring brochure full of technical terms and dry statistics? Or is it more like a gripping adventure, peppered with memorable characters and moving scenes? The answer is clear: branding is a story! Have you ever noticed how a well-told story can keep you hooked, even when you already know the ending? […]








