Everything you need to know about vectorizing a logo.

What is logo vectorization? The complete guide from Better Brands

In the world of branding, a well-defined logo is essential for creating a memorable and powerful visual identity. But what do you do when your logo only exists as a raster image, such as a JPG or PNG? That’s where logo vectorization comes in!

What is logo vectorization?

In short, logo vectorization is the process of transforming a raster image into a vector format. Raster images consist of pixels, which can become blurred when enlarged. Vector images, on the other hand, are based on mathematical calculations and can be scaled to any size without loss of quality.

Why is logo vectorization important?

There are many benefits of logo vectorization:

1. Scalability: A vectorized logo can be scaled to any size, from small to large, without losing clarity. This makes it perfect for a variety of uses, from stationery to billboards.

2. Editability: vector logos can be easily edited, allowing you to change colors, fonts and other elements. This is useful to keep your logo up-to-date and in line with your brand identity.

3. Versatile: Vector logos can be saved in various file formats such as SVG, EPS and AI, making them compatible with a wide range of software programs.

4. Quality: vector logos offer superior print quality, making them ideal for printed materials such as brochures, flyers and packaging.

5. Use online: Vector logos are perfect for online use as they can be clearly displayed on screens of any size, including smartphones and tablets.

6. Professionalism: A vectorized logo demonstrates professionalism and attention to detail.

7. Memory: Vector logos are easier to remember and recognize because their clear shapes and lines make them more distinctive.

8. Cost-effective: A vectorized logo is a one-time investment that can be used over the long term without the need to re-create it for different sizes or formats.

9. Durability: vector logos are resistant to damage and can be used for years without losing their quality.

10. Global versatility: vector logos can be easily adapted to suit different markets and cultures, by changing colors or fonts, for example.

How to vectorize a logo?

There are two main ways to vectorize a logo:

• Manual: A professional graphic designer can use vector editing software to manually create a vectorized logo from a raster image. This method offers the most control over the final results, but can be expensive and time-consuming.
• Automatic: There are a number of online tools and software that can vectorize logos automatically. These tools are usually cheaper and faster, but the results can vary in quality.

Better Brands: Your logo vectorization experts

At Better Brands, we are experts in creating high-quality logos and vectorizing existing logos. Our team of talented graphic designers will work with you to understand your needs and create a vectorized logo that’s perfect for your brand. To find out the cost of vectorizing a logo or other services we offer, please visit the Logo and Branding page on the Better Brands website.