A creative brief is a document designed for consultation between client and designer.
In our case, it’s a set of about 10 questions.
The more detailed the answers are, the easier we can communicate design concepts.
We therefore encourage clients to take their time in finding answers.
The questions are largely about the business itself, the products or services on offer, but also about customers, the current brand and, of course, the company’s aspirations.

We look at the existing business and try to discover where the company’s image is at the moment.
Working with firms in so many fields, documentation is imperative to familiarize ourselves with a new business.
Analyzing competitors is an important factor in the documentation process.
They will be the main yardstick around which we will determine which advantages we should take advantage of and the things they are missing.

Read more about the research process here.

Every logo design starts with a sketch and brainstorming between designers.
This process does not take place in front of the client.
They search for the right font, proportion, colors, balance, and then print out several samples for further consultation.
The design process finally comes down to selecting the best results.
We never waste time on creating dozens of variations, but condense it into finding a maximum of two that we consider as close to the creative brief as possible.

We show how the logo looks on different backgrounds and placed on different objects.
Most of the time we show simulations with cars, uniforms, billboards, business cards or other media.
These help the client visualize the logo in the “real world”, not just centered on an A4 page.
The package is then delivered in PDF format, which can be opened and processed in vector format by any other designer in the future.

In conversation with the client, we analyze the advantages of each solution and come up with a preferred logo design together.
Clients sometimes say things like “I don’t like this color” or “the lines are boring”.
Experience has shown us that once a brand is officially adopted, audiences will embrace it and over time come to associate it with their image of the company it represents.
The approach practiced in these cases can generate logos that achieve a level of audience awareness that can become truly iconic.