Let's create your logo

Hey!

Our team is thrilled to help you create your brand!

The first step is completing the creative brief. This is a consultation tool for you and the designer, consisting of 8 questions. The more detailed your answers, the better we can tailor the design concepts to your vision.

We encourage you to take your time with your responses. The questions cover your business, products or services, your customers, your current brand, and your company's aspirations.

    Please answer the following questions

     
     

    How do you want us to communicate in the logo creation process?

     
     

    What will the brand name be?

    The name is fundamental to the logo design.



     
     

    What is the company/brand slogan, if any?

    The slogan can be integrated into the logo or influence its design.



     
     

    What industry or field of activity does the company operate in?

    The industry may dictate certain design trends or styles.



     
     

    What is the brand's tone of voice?

    The tone of voice will influence the visual style of the logo.

     


     
     

    What are your business goals?

    Because of preconceptions, some clients don't understand how business objectives can be connected to logo design.
    Behind-the-scenes information can give us a lot of valuable insights.
    Knowing any potential extensions or special concerns can help us optimize the logo design for your company's needs.
    Check one or more of the objectives below.

     


     
     

    Who is your target audience?

    A brand's logo design should appeal to your target customers above all else, even more than your vendors.
    Please be as specific as possible.
    The more you can focus on a specific niche, the more effectively we can design your logo.
    Any information about age, location, income, values, etc. can help inform our design decisions.

     


     
     

    Something about the product or service you offer?


     
     

    What are your most successful marketing channels?

    This is a useful question for two reasons.
    First, it gives us insight into the type of company and the marketing it uses.
    Whether you invest more in digital marketing or traditional marketing, it will tell us a lot about your company and your branding style.
    Secondly, it will tell us where your logo will be displayed most often.
    If you mainly use billboards or posters, we are free to add more intricate details to the logo design.
    If you favor social media marketing, you may want us to create a simpler, less detailed logo for mobile screens.

     


     
     

    Are there subjects or topics you want to avoid?

    This logo question is more of a precaution, just to make sure we don't accidentally stray into unwanted territory.
    Some companies want to avoid certain problems to bolster their image, while other companies may have suffered from bad press in the past and don't want to unintentionally confuse them with their logo.
    We can't predict exactly such things, so it's better to simply ask.



     
     

    Who are your main competitors?

    We can learn a lot about a company by who their main rivals are.
    First of all, competitors' logos can influence how we design the logo, especially how to make it stand out.
    Since competitors operate in the same industry, we will need to pay attention to industry trends.
    Designing a logo by the book for a particular industry could inadvertently lead us to create something similar to your competition.



     
     

    Which existing logos do you admire?

    If you're stuck on the details of what you want your logo to look like, this question might inspire you.
    You can even take a look at some relevant, pre-existing logos to isolate the elements you like and don't like.
    Often some people don't know what they want or don't want until they see it for themselves.



     
     

    What do you like and dislike about your current branding?

    Every logo design, whether built from scratch or as part of a redesign, is an opportunity to enhance your branding strategy.
     
     

    What is your brand archetype, along with 3 adjectives that best describe your brand personality?

    Now that you have discovered the world of brand archetypes, the question is: which is yours?
    Do you find yourself in the strength and inspiration of the Hero, the purity of the Innocent or the adventurous spirit of the Explorer?
    Perhaps you are a unique combination of two or even three archetypes, and that's perfectly normal.
    Once you've identified your dominant archetype, you can integrate it into your brand strategy to define your current position and guide you towards your desired future.  


     
     

    With this valuable insight, we are eager to begin the creative journey and transform your vision into a memorable logo that will become the heart of your brand.
    Your investment in creating a powerful logo is an investment in the future of your business, and we are honored to be your partner in the process and contribute to your success.

     
     



    We help brands around the world

    To plan, create, innovate and present their products in a memorable way.

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