Introducing Boeme, a brand we have created with passion and attention to detail, inspired by bohemian elegance and the desire to express authentic beauty.
Our collaboration with Boeme has been great, working closely with the team to understand both their values and their desire to create an atmosphere that is more than just a beauty salon - a space for personal expression and creativity.

From developing the concept and choosing the name, to defining the visual identity and brand messaging, we sought to capture the essence of a chic and casual style, a sophisticated yet unconventional aesthetic.
The name "Boeme" and the story it tells were chosen to evoke this freedom and authenticity, creating a universe in which each customer feels free to discover her own beauty.

This collaboration is one of our many projects with this client, for whom we have had the joy of developing several visual identities in the past. Our long-standing relationship has allowed us to deeply understand the client's spirit and desires, so that each branding element created truly reflects the salon's personality and vision.

Boeme is not just a beauty brand - it's a lifestyle, an experience, an invitation to authenticity and sophistication.