YaZiBro
When Zigo, Sushi Ya, OBrothers Social Pub and Kiosk joined forces under a single delivery brand, we realized that YaZiBro needed more than just a logo; it needed a vibrant identity that spoke for the entire experience their restaurants offered. Thus began the creative journey, where we explored two seemingly opposing but fascinating directions: a brother-comrade character, always ready to deliver, and the idea of a brave zebra crossing the savannah to bring their favorite food to the customer's doorstep.
Each of these concepts had its own charm. The first one led us to an idea of friendship, support and authenticity, which resonates perfectly with the YaZiBro name - "Say bro!" - reflecting closeness and trust, an essential aspect of a memorable delivery experience. In the other concept, the African savannah zebra brought an air of adventure and dynamism. Imagine a tenacious zebra, weaving its way through the obstacles of the urban serenade to bring you exactly what you want. The animal's speed and ingenuity inspired a symbol of perseverance and energy that defines the new app.
Finally, we created a logo that brings together the key elements of these ideas - friendship and adventure - to illustrate the YaZiBro spirit. The app is not just a delivery interface; it's a partner, an expression of the Zigo community, a zebra passionately running through the urban jungle for you to enjoy your favorite dishes from OBrothers, Sushi Ya, Kiosk and, of course, Zigo.
We were thrilled to bring this project to life and create a unique image for YaZiBro, and their story continues every time an order finds its way to the customer.
Customer
YaZiBro
Services
Branding, Graphic Design
An
2024