Storytelling

1. Research Objectives Clarifying identity and values. This objective aims to delve deep into the essence and character of the company. A deep understanding of core values and brand identity is essential to creating an authentic and relevant logo. During this process, we will explore questions such as: what are the company’s core values? What […]

What is logo vectorization? The complete guide from Better Brands In the world of branding, a well-defined logo is essential for creating a memorable and powerful visual identity. But what do you do when your logo only exists as a raster image, such as a JPG or PNG? That’s where logo vectorization comes in! What […]

Nearly three years after the first lockdowns, we are still discovering major changes in society – and the way consumers respond to marketing strategies is no exception. In 2024, the collective desire to connect hasn’t gone away. Despite initial reluctance, many have embraced the paradigm-shifting opportunities offered by the digital community. As a business owner, […]

Is branding like a boring brochure full of technical terms and dry statistics? Or is it more like a gripping adventure, peppered with memorable characters and moving scenes? The answer is clear: branding is a story! Have you ever noticed how a well-told story can keep you hooked, even when you already know the ending? […]